Summer Scholars is a University of the Pacific recruitment campaign, targeted toward high school juniors and seniors.  The concept of the design was to be bright, eye-catching and youthful.  The 2004 brochure was designed with tear-away registration tab that was quite successful.  However, within the following year an online registry was added to the University website, making the tear-away tab unnecessary for the 2005 brochure (shown here).